Whilst the world of production print will never get the same type of headline-grabbing attention like other sectors of technology (such as Artificial Intelligence and the Internet of Things), it continues to evolve as an effective communication tool. In 2022 we will see accelerated automation, greater use of embellishment and the continued growth in online print purchasing and development of web shops among key drivers. What we can confidently predict, even in these still-unprecedented times, is that the unstoppable trend from analogue to digital production will continue.
Aligning strategies and tactics with the forces influencing competition and customer expectations are essential, while at the same time simplifying production to meet rapid response demands from an ever-more discerning client base. Software is also a crucial component in the desire for increased profitability.
The growth of e-commerce is definitely a defining trend of the continued growth of digital packaging and label production for the future, and this will have a major impact for commercial printers. In particular they need to be able to react fast, and develop e-commerce-specific packaging designs that solve the inherent challenges of postal distribution, rather than those of retail. Versioning and personalisation are also on the rise.
And overall, embellishment makes products a winner: The longer individuals focus on an item, the more likely they are to choose that item and to give it a higher liking rating. 
In order to benefit customers in a single-source partnership approach, we continue to strengthen our partnership with MGI Digital Technology (MGI).
Chief PR Limited
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