Commercial Printing and greeting card manufacturer Abbotprint needed a digital print and embellishment solution that would enable it to win profitable short-run work. The company selected Konica Minolta’s AccurioShine 3600 press with iFoil One.
Abbotprint can now produceembellished greeting cards in short runs and for specialist jobs, enabling the company to target new market segments and provide additional services. By taking advantage of digital print technology, Abbotprint is benefiting from greater flexibility, ease of setup, and value for money in the fast-moving greeting card market – enabling it to stand out as an innovative producer.
Abbotprint produces greeting cardsfor many different clients and publishers, using both litho and digital technology, and finishing with thermographic varnishing and conventional foiling equipment. However, this was not cost-effective for the increasing volumes of short run work the company was being asked to produce. Abbotprint’s Director and owner Brian Frost commented, “We were not able to provide short-run spot UV and foiling for our customers costeffectively, which meant we were missing out on a potentially lucrative source of business.
Having been a Konica Minolta digital press customer for a number of years and already successfully utilising an AccurioPress 12000, Abbotprint spoke to Konica Minolta Business Solutions (UK) Ltd about its new AccurioShine 3600 with iFoilOne. Konica Minolta provided multiple tests and demonstrations, with testing of various substrates and applications including B3 media, artwork setup and operator training before supplying the press - only the second one delivered in the UK at that time.