Konica Minolta Igniting Print Possibilities with new campaign to help customers ‘See the Potential’

Working closely with customers on their digital transformation, Konica Minolta believes that in a digital era there are good business reasons for communicating through multiple cross-media channels, and not just via paper-based media. The campaign will focus on the new business opportunities, which Konica Minolta recognises are everywhere. It just takes a spark to bring more possibilities to life by embracing new techniques and creating unique customer experiences.
 
Drawing on local expertise backed by a global organisation with over 40 years of experience in digital printing, Konica Minolta’s portfolio of hardware, software and services has been designed to ignite possibilities for customers – whatever and wherever they may be.  
 
As Covid-19 has been accelerating the trends from commodity to quality and from one size fits all to customisation and personalisation, high value digital printing continues to accelerate. Take packaging with specialty printing and enhancements as one example, which have more than 46% higher quality perception[1].

He added: “At Konica Minolta we are constantly rethinking print – and are proud to be recognised as one of the global 100 most sustainable companies. We are in a new era for the industry – where stories and experiences are brought to life by communicating through multiple cross-media channels, and not just paper-based media. Our aim is to build the future together with our customers to help them create new business opportunities. ‘See the Potential’ is our slogan for realising digital transformation. As a trusted partner, we can help print businesses service new market segments, build stand-out creative pieces with customers sharing a similar passion, and optimise workflow.”