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Hitting the sweet spot with transactional digital solutions
GI Solutions were a rapidly evolving marketing support service group. A print and direct mail company, they began moving into the transactional market for documentation. To grow in this area they needed to expand their digital print production capacity. As part of the tender process, we were invited to their facility to show what we could offer to meet the print quality and output speed they needed.
GI Solutions thought our digital production presses hit the sweet spot, offering exceptional value in both these areas. They also chose us for our response SLAs and decided to buy three different models. Two digital colour machines and one high-speed monochrome machine. The colour machines were designed to meet the demanding and diverse requirements of the commercial print sector. While the monochrome machine offered razor sharp quality, even on the smallest fonts. The combination of these three machines allowed them to achieve a quick turnaround, even on longer print runs.
"Our experience with Konica Minolta couldn't have gone any smoother than it did; they have done a really comprehensive job. The quality of output is exemplary, Konica Minolta's quality, speed, affordability and simplicity make them the leaders in this market, and I fully expect to continue to develop our partnership in the future."
Robin Carruthers
Manufacturing Director, GI Solutions
Transactional Marketing
Transaction documents like bills and invoices tend to be read and reviewed more carefully than any other document type. This makes them a highly attractive medium to promote a product or service.