Getitprinted

Challenge

“Demand for personalised print is growing exponentially in the U.K.,” explains Rob Littlemore, Managing Director, getitprinted.com. “Customers are telling us they want to move away from mass-market direct mail towards tightly targeted, one-on-one communication.” To learn more about breaking into this emerging consumer market, Rob and Co-Managing Director Darren Bacon spoke to Konica Minolta.

Solution

“We invested in Konica Minolta’s KM-1 in particular because of its flexibility, versatility and ability to deliver high quality print jobs at speed and on demand – all core requirements of the consumer market we’re pursuing,” says Rob. “It’s also the first machine of its kind in the U.K., which gives us a competitive advantage to pursue the bespoke packaging market – whether that’s for weddings, gifts or corporate merchandise.”