Transactional Marketing

Boost your sales revenues

Increase profits with promotional messages on transaction documents


Transaction documents like bills and invoices tend to be read and reviewed more carefully than any other document type. This makes them a highly attractive medium to promote a product or service.

It used to be as simple as including an insert in the same envelope as your transaction documents. Things have now moved on to "onserts" or "TransPromo", where a promotional message is placed directly on the transaction document. This lets you include operational and promotional messaging on the same document. You save paper and put existing white space to good use. 


This type of strategy will help you lower operational costs as it reduces the need to print on separate brochures. It could also save your customer resources, as they don't have to send as many email communications to existing customers.

Transactional Marketing

Transactional Marketing

Why should you implement transactional marketing?

Generate new cross-selling revenues for your customer and help them to increase customer awareness of other products and services. Your customers will see reduced costs, as they could spend less on other forms of advertising.

Hardware
Production Print Hardware

Want the ultimate in digital print production performance? Our production printing hardware offers revolutionary colour image quality, ultra-high-speed black-and-white output, pro-quality inline finishing options and more to meet your complex job specifications.

Software
Software Products

Explore the countless different ways in which our software can help improve your operations. We can match different working styles and offer software solutions to meet the needs of your industry.

Services
Always at your Service

We offer a range of different services to ensure you and your company benefit fully from our solutions.

Transactional Marketing

Transactional Marketing

Key Features

Your production environment can greatly benefit from transitioning to new ways of printing and workflow automation. With our solutions for "TransPromo", you can improve processes, increase profitability and productivity. Transaction documents can be individually tailored,  transforming boring bank statements and utility bills into customised advertising content.

Easily customise transaction documents and create promotional content

Easily customise transaction documents and create promotional content

Save time and resources with automated distribution

Save time and resources with automated distribution

Cater to customers’ preferences through multi-channel communication

Cater to customers’ preferences through multi-channel communication

Intelligent interpretation of content makes you marketing campaigns effective

Intelligent interpretation of content makes your marketing campaigns effective

Streamlined operations help you improve the entire workflow

Streamlined operations help you improve the entire workflow

Offers full control of printing and paper handling features

Offers full control of printing and paper handling features