DELIVERING BLUE PRINT DIRECT MAIL WITH GREATER AUTOMATION, HIGHER PRODUCTIVITY

DELIVERING BLUE PRINT DIRECT MAIL WITH GREATER AUTOMATION, HIGHER PRODUCTIVITY

DELIVERING BLUE PRINT DIRECT MAIL WITH GREATER AUTOMATION, HIGHER PRODUCTIVITY

As a leading provider of printed direct mail services, Blue Print Direct Mail invests in new production print technology and practices to deliver high-quality, cost-effective, and rapid turnaround products for its customers.

The company’s technology of choice comes from Konica Minolta Business Solutions (UK) Ltd and its latest investment is an AccurioPress C14000e production print press with IQ-501 Intelligent Quality Care Unit and AccurioProDashboard software.

The company’s technology of choice comes from Konica Minolta Business Solutions (UK) Ltd and its latest investment is an AccurioPress C14000e production print press with IQ-501 Intelligent Quality Care Unit and AccurioPro Dashboard software. Together this solution provides Blue Print Direct Mail with enhanced automation, speed, and reliability, along with flexible personalisation.

Challenge

The company is a trusted supplier to many small local charities, as well as hospices and NHS Trusts, supporting their fundraising and direct mail door drop campaigns. These organisations often have digital marketing skills in-house but need specialist expertise for their printed direct mail campaigns. This includes personalisation of not only the letter but other elements within the mailing pack such as the outer envelope and brochures. The timesensitive nature of these campaigns can often require a 24-hour or same-day turnaround.

Solution

The team at Konica Minolta Business Solutions (UK) Ltd recommended its AccurioPress C14000e production print press, combined with the IQ-501 Intelligent Quality Care Unit. This would enable Blue Print Direct Mail to achieve an impressive output of 140 pages per minute (ppm), with quality checks conducted automatically. Mark Britton, Production Manager at Blue Print Direct Mail commented, “We were very impressed by the results of the AccurioPress C14000e during our demonstration – it was clear that it delivers ‘what it says on the tin’.”