Milton Keynes UK, 8 January 2008

Konica Minolta Business Solutions (UK) Ltd is launching a major brand awareness advertising campaign, with a £1.4 million intensive burst advertising spend from January to April 2008. The aim of the campaign is to raise awareness of the Konica Minolta brand in the business community.

Star of the campaign is the Brazilian footballer Ronaldinho with two series of advertisements running in parallel and demonstrating that the right office solution can be the way for a company to raise its game. The series entitled 'The skills to win' advertises Konica Minolta's colour multifunctionals. The second series entitled 'Improve your game dramatically' features the black-and-white InfoLine design of the new generation of Konica Minolta bizhub multifunctionals.

The creative platform featuring the FC Barcelona midfielder was designed by Hakuhodo working with Konica Minolta's marketing team in Japan. Ronaldinho was the chosen to star in the campaign because his artistry on the pitch is the epitome of innovative technique, speed and agility as well as quality, reflecting the values that Konica Minolta represents in the digital colour imaging market.

In the UK the media buying campaign has been devised by DWA, the specialist international media planning and buying agency. Using mainly established business-to-business print media the schedule includes quality national daily newspapers; business magazines such as The Economist, Management Today and the Director; as well as key market verticals in the professional print, business equipment and IT sectors.

Commenting on the campaign, John Howard, Head of UK Marketing for Konica Minolta Business Solutions said, "Konica Minolta is now one hundred per cent focused on document imaging as its core business activity and it is essential that we communicate our brand and its values to the general business community. This high-profile intensive campaign featuring Ronaldinho will help us achieve that goal".

Ends.
 
About Konica Minolta Business Solutions (UK) Ltd

Konica Minolta Business Solutions (UK) Ltd markets business machines manufactured by Konica Minolta Business Technologies Inc, in the United Kingdom through a direct sales force and a network of independent dealerships. Konica Minolta digital imaging systems are manufactured in Japan and China. All are ISO9002 accredited for quality procedures. 
 
UK turnover for Konica Minolta Business Solutions (UK) Ltd is in excess of £120 million, placing the company fifth in the digital copier market with a 8.6 per cent share of the black and white market and a market leading 34.9 per cent share of the colour market (not including colour capable systems) according to Infosource.

With a total workforce of 19,800 employees world wide, Konica Minolta Business Technologies generated net sales of over £3.15 billion in fiscal 2005/2006. Globally Konica Minolta Holdings, Inc. has a turnover £6.1 billion. Building on its strong core of optical technologies developed over many years, Konica Minolta Business Technologies aims to be a corporation offering products and services that are essential to all areas of digital imaging.

For further information contact:    
John Howard
Head of Marketing
Konica Minolta Business Solutions (UK) Ltd  
Tel: 01908 200400
Fax: 08701 321751
E-mail: John.Howardbs.konicaminolta.co.uk
Web: www.konicaminolta.co.uk

Editorial enquiries:
Glyn Pritchard
Vox Communications
Tel: 01892 825043
Fax: 0870 162 3983
E-mail: glyn.pritchardvoxcomm.co.uk